Song Lyrics

"Me, Myself & I"

All the ladies if you feel me, help me sing it out...

I can't believe I believed
Everything we had would last
So young and naive for me to think
She was from your past
Silly of me to dream of 
One day having your kids
Love is so blind 
It feels right when it's wrong

I can't believe I fell for your schemes
I'm smarter than that
So young and naive to believe that with me
You're a changed man
Foolish of me to compete
When you cheat with loose women
It took me some time but now I moved on

Cuz I realized I got 
Me myself and I
That's all I got in the end
That's what I found out 
And it ain't no need to cry
I took a vow that from now on
I'm gonna be my own best friend

Me myself and I
That's all I got in the end
That's what I found out 
And it ain't no need to cry
I took a vow that from now on
I'm gonna be my own best friend

So controlling, you said that you love me 
But you don't
Your family told me one day
I would see it on my own
Next thing I know I'm dealing
With your three kids in my home
Love is so blind
It feels right when it's wrong

Now that it's over
Stop calling me
Come pick up your clothes
Ain't no need to front like you're still with me
All your homies know
Even your very best friend 
Tried to warn me on the low
It took me some time 
But now I am strong

Because I realized I got 
Me myself and I
That's all I got in the end
That's what I found out 
And it ain't no need to cry
I took a vow that from now on
I'm gonna be my own best friend

Me myself and I
That's all I got in the end
That's what I found out 
And it ain't no need to cry
I took a vow that from now on
I'm gonna be my own best friend

Me myself and I
I know that I will never disappoint myself
I must have cried a thousand times
All the ladies if you feel me
Help me sing it now
I can't regret all the times spent with you
Ya, you hurt me
But I learned a lot along the way
After all the rain
You'll see the sun come out again
I know that I will never disappoint myself

[Repeat to end]

Song Change

After the shoot yesterday I spoke with my artist about the shoot yesterday. She was not happy with her performance she knew that she could do better . After a long conversation we decided that it would be better to change the song choice. So we both decide to go with my 3rd song choice which is Beyonce - Me Myself and I. I decided to go with the song choice as I knew my artists can perform better and also the narrative is much clear and simple to understand. 

Song Lyrics

Here are the song lyrics of my chosen song, I have annotated the lyrics for the music video. I have divided each verse and chorus for individual scenes and I have written what shots will be needed, costume and any props. 

1st Shoot

Today was must first day of shooting . The shoot was for the close ups and mid shots of the artist. The shoot took place in my media classroom after school, were I set up a white back drop with lightting , a tripod and my camera. I was in charge of filming and the playing of the music. I really love the set up of the the video as the clips looked very professional. There were several re-shoots so that I could capture many angles and the performance of the artist . I was very please with the artists performance as is was relating to Andrew Goodwins theory of facial expressions and the visuals relating with lyrics . However, she was struggling to keep up with character which was an issue that I was very concerned with. 

Final Digipak

Final Poster

Shooting Location

As I have changed my song choice I had to change my shooting location. I have decide that I will filming my music video in Welling School ( my media classroom )  and My House .  The reason I have chose to film at school is because it will be easier as my school has all the filming equipment , which means that I will not need to carry equipment to and fro. Another reason I have chosen Welling School because there is more space to film my studio shots. My second filming location will be my house , as there are some scenes that will need to be filmed in an house. 

Editing & changing , Poster & Digipak

After the feedback received from my poster and digipak, I decided to make changes and improve my digipak and poster. 

For the poster I've changed the font to Andes which is the same font used on the digipak, I decided to use this font to keep a constant theme with the digipak and poster and also for my target audience to identify the font with the artist. Furthermore, I have changed the star rating to black and white as the original star rating was in gold which did not blend well with the poster. Lastly, I made the Instagram, Twitter and Facebook logos smaller as they were too big and I also added  "Available on iTunes " so that my target audience know where to purchase the artists music.  

I believe that my poster works very well as it portrays the codes and conventions of the RnB genre. Also , I feel that the picture chosen for the poster is very professional and attracts my target audience. 

The feedback received on my digipak was to change to the fourth the panel as the the image before was to close to the artist face, which I also agree. Decided to replace the image with an mid shot/close up image of the Jannelle blowing a kiss to go with the Laura Mulvey's Male Gaze theory as this theory is seen throughout the RnB genre. Overall, all the images work well together as there is a constant theme throughout. I also added a bonus visual CD as this is what makes the digipak stand out from others, Also on the CD I have added Janelle's signature too give a personal feel to the digipak and it also makes it unique. I am very please with this final digipak that I have created as it looks professional, it is eye catching and it works very well with the RnB genre.

2nd Digipak Develop

After the feedback i received from my class, I decided to use the images from the second shoot as there is a variety of different shots and I have also changed the costume as I did not like the costume used in the first digipak . In addition, I have made changes to CD's, there is the original digipak CD , which I have added the artist's name, song list and leaves to of with the background of the images. Furthermore, I decided that the second CD which is the bonus CD will be a visual album. This will have all the music videos of the songs on the album. To make it more appealing to my target audience, I have also added the artist's signature on the album for a more personal feel to the digipak .  Lastly , I will need to resize the fourth panel as the image has been stretched to much or I will change the image to make it equal with the other images.  

Poster 2nd Draft

The is the first draft of my poster, I wanted to make sure that the poster and the album had the same throughout so the that the my target audience will be identify my artist easily. Furthermore, I also decided to change the font on the poster just to make a little different from the album. However, after speaking with Sinead she suggested that I should use the same font used on the album as it is more appealing and it portrays the RnB genre. Also , she suggested that I should change the the stars on the album rating as it does not blend well with the poster. From this feedback, I will be changing the artist font and will be using the Andes font which is also used on my digipak and I will change the star rating to white. 

Poster Examples

Recently I have not been sure on how I want my poster too look like, so I decided to do some research RnB posters. These posters will help me when creating my poster  and give me ideas on what I can add to my poster and how I can make it attractive and  unique. 

Digipak Typography

I have been looking at RnB artists albums and I have been analysing the typography used on the albums. I decided that the album name will be called "Janelle Scott" which is the artists name as a majority of RnB albums name are of the artist. From researching into RnB artist albums, I noticed that typography styles are very simplistic but have a funky style to them which has been used for decades. A a result of this, I will be using only the artist name and this will their global label. 

After searching RnB albums typography. I went on www.dafont.com to have a look at the range of the fonts. There was six fonts which I liked but I was not sure which one to use, so i decided to do a questionnaire with my class and teachers. It was handed out to 17 people between the ages of 17-26. After the  questionnaire was done , I gathered the results in the form of a tally chart which was a much faster way to see which font was the most liked. 

The results from the questionnaire, show that Lighthouse by Mans Greback was the most popular. However, I don't feel that this font suits my chosen music genre and the didfipak. I spoke to Sinead about the results from the questionnaire and she said that she really feel the fonts that I chose portray my chosen genre. After the conversation I decided to a look through the website again to find the right the font. 

After looking at several fonts I decided to change the fonts above to "Andes", I really like this font as it has an 80's and modern feel to it. It also reminded me of Estelle's Album "Shine".

           

Poster 1st Drafts

Here are some drafts that I created for the album's poster. I tried different fonts from www.dafont.com , however im still not sure in what font I want to use on the poster. I think that i will use the same font that i used on the album on poster to have a consistent theme throughout the media products. I have decide to use the album cover as the poster image so that it will be easier for my target audience to identify  the artist. 

Artist Name Change

I was not to sure on my artists name, from the feedback received . So I did some research on RnB artist names and I have decided that I will be changing my artists name to "Janelle Scott" as it sounds more of an RnB artist name than "Rebecca Iggy".

1st Digipak

In class today I presented my first digipak and I talk about the digipak's theme and the concept that I was going with. They were really please with the quality of the images and how they reflect the RnB genre.  The improvements that they suggested , was to take a a new series of images as the images on the digipak  looked very similar to each other and that I should use a variety of shots,

 and different backgrounds. Furthermore, they also suggested that I should add more the CD's as they look boring and unpleasing to my target audience.  We have done two shoots already so I will use the other images from the second shoot to improve the digipak. This feedback has helped me to identify, what needs  to be changed and how I can improve my digipak to attract my target audience . 

Feedback Sheets 

Digipak CD's Examples

Here are example of RnB artists album CD's that I have research. When researching I notice that a lot of RnB album CD's are very simple in design with a plain colour background or and image of the artist. The most important things on the CD's is the artists name and the title of the album. I really like how Beyonce in the first CD has just used the first initial of her name in a bold western font , as the it stands out also anyone who purchases the CD will be familiar with the logo and font as it will remind them of the album. The Keyshia Cole CD, which is the second one to the right, is an image of her dressed and made up very seductively , which is done the through the make gaze to catch mens attention. The typography on the album is in swirled italics in the colour pink . I will be using these CD design to help give me ideas when it comes to creating my CD for the digipak. 

Pitch Feedback

The feedback recieved from my class mates and teacher were very negative. Many of them were not clear on the narrative which is due to me not completing my storyboard, which is the main reason why I think they did not fully understand the video's narrative. Also some of my class mates suggested that I should change the artist name as they did not like the artists last name. By having this feedback it has been useful as I have seen that I have to make some changes to my artist. I will also re-do my pitch as I would have made changes to the presentation. These are the feedback sheets from Mrs Raji and the class.

Audience Profile

Blog Feedback

In class today I had a discussion with my teacher about my blog and things that I need to and how I can improve my blog. The video above is an audio of what we talked about. 

1st Photo-shoot

Music Video Analysis : Ciara - Body Party

The Culture Industry

Brief Audience Profile

The image above is my audience profile, an audience profile gives information on the type of person who you expect to buy your product or who will have some interest in. my target audience is young females aged 14-25 , who are in education either secondary school , college or university. In addition to this their interests would be in big brands fashion, the luxurious lifestyle, hair & makeup, big cars. Furthermore, they would also have strong religious beliefs mainly in christianity and would be any nationality. This gives an idea on who will be the consumer of my product and from this I can see what things need to be changed on my digipak and also what to include and how to make the music video attractive to them . 

Major vs Indies

Major vs Indies from Esther Sole

Goodwin Notes

Goodwin’s Theory Goodwin found that there were 6 key aspects when analysing a music video:

1. A relationship between the lyrics and the visuals, with the visuals illustrating, highlighting or in contrast to the lyrics.

2. A relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music.

3. Typical genre icons and styles used.

4. Close ups of the artists face. 

5. The use of Iconography

6. Voyeurism- Watching them without their knowledge.


I am going to apply Goodwins Theory the Kanye West Ft Jamie Foxx - Gold Digger  

Relationships between lyrics and visuals 

"Get down girl go head get down "

 “You don’t want a dude to smoke but he can’t buy weed!" 

 “But when you get on he leaves you for a white girl”

“She got one of yo' kids, got you for 18 years”

2. Relationship between music and visuals 

The editing pace of the video is in sequence to the beat which is very common in R&B music videos as they tend to have a quick, sharp tempo to them which makes it easier to know when to cut to the next scene. There is no straight narrative to the video so it mainly relies on the beat of the  music to give a pace to the video and make it attractive to the audience. For instance, when the tempo speeds up so does the editing pace. This is done in the from the clip 0:20- 0:24, 1:30- 1:31, 1:34-:35 and 2:12- 2:13. 

Furthermore the shots themselves change to the beat of the music. For example a cut edit is used to zoom in or out of the frame very quickly this can be seen in the video from 2:32. By the visuals being edited together by the beat and rhythm of the music, it makes the video much more effective, catchy and unique as many would recognise or remember by the beat and rhythm.

3. Star image 

This  is an over the shoulder shot of the lead ‘gold digger’ this shows  Kanye stronger presence as he is looking down upon the woman. The mise en scene has once again changed , the lighting is softer with a warm pink tone applied and also the ‘gold digger’ is out of focus it shows the audience that Kanye is the main focus of this framing.  Also the close up is used so that the audience remember Kanye as an artist and to also to attract his target audience.

This shot is a close up of the featured artist Jamie Foxx , this is done so that the audience can also identify Jamie as he is also an independent artist and he also has to sell himself to his target audience. 

This image is an establishing shot of kanye and Jamie they are both wearing similar costumes which creates a distinctive look to the video as it shows that they have a strong relationship. 

 

Conventional Elements of R&B Music Album Covers

Good Girl Gone Bad is Rihanna’s third studio album and was released in 2007 . The background is plain and simple which can be seen as sense of class and sophistication, which is a common theme, represented in female R&B artists. The medium/ long shot of Rihanna shows her body in a tight dress, which is attractive to her male audiences and is seen as the male gaze. The low-key lighting also highlights the shape of Rihanna’s hourglass body which is also very Important in the R&B industry as women have to look a certain way to appear alluring and sexual .

The “Makings of Me” album was released in October 10th 2006. Her costume is a scarf covering her chest and jeans, the significance of the little items of clothing that she wears is a common stereotype of R&B as women are shown to have less clothing or more revealing clothing. The artist position show that she is at the centre which also highlights that album is all about her. Her pose is relaxed and it is not staged, it is an everyday pose which indicates that she is comfortable. The lighting is suttle and bright which is common in R&B album covers.  The bright lighting could suggest that the alum is something to look forward to. Bright lights often signify good and positive things, so this could suggest that the album is about positive things. The mise en scene with the makeup is natural, natural colours such as brown, gold, bronze are used instead of bright colours for the eye shadow which complements the artists skin tone. Looking at the album cover I would say that the target audience for this album would be teenage girls ages 14-18 and young adults between the ages of 21-27.