1st Digipak

In class today I presented my first digipak and I talk about the digipak's theme and the concept that I was going with. They were really please with the quality of the images and how they reflect the RnB genre.  The improvements that they suggested , was to take a a new series of images as the images on the digipak  looked very similar to each other and that I should use a variety of shots,

 and different backgrounds. Furthermore, they also suggested that I should add more the CD's as they look boring and unpleasing to my target audience.  We have done two shoots already so I will use the other images from the second shoot to improve the digipak. This feedback has helped me to identify, what needs  to be changed and how I can improve my digipak to attract my target audience . 

Feedback Sheets 

Digipak CD's Examples

Here are example of RnB artists album CD's that I have research. When researching I notice that a lot of RnB album CD's are very simple in design with a plain colour background or and image of the artist. The most important things on the CD's is the artists name and the title of the album. I really like how Beyonce in the first CD has just used the first initial of her name in a bold western font , as the it stands out also anyone who purchases the CD will be familiar with the logo and font as it will remind them of the album. The Keyshia Cole CD, which is the second one to the right, is an image of her dressed and made up very seductively , which is done the through the make gaze to catch mens attention. The typography on the album is in swirled italics in the colour pink . I will be using these CD design to help give me ideas when it comes to creating my CD for the digipak. 

Pitch Feedback

The feedback recieved from my class mates and teacher were very negative. Many of them were not clear on the narrative which is due to me not completing my storyboard, which is the main reason why I think they did not fully understand the video's narrative. Also some of my class mates suggested that I should change the artist name as they did not like the artists last name. By having this feedback it has been useful as I have seen that I have to make some changes to my artist. I will also re-do my pitch as I would have made changes to the presentation. These are the feedback sheets from Mrs Raji and the class.

Audience Profile

Blog Feedback

In class today I had a discussion with my teacher about my blog and things that I need to and how I can improve my blog. The video above is an audio of what we talked about. 

1st Photo-shoot

Music Video Analysis : Ciara - Body Party

The Culture Industry

Brief Audience Profile

The image above is my audience profile, an audience profile gives information on the type of person who you expect to buy your product or who will have some interest in. my target audience is young females aged 14-25 , who are in education either secondary school , college or university. In addition to this their interests would be in big brands fashion, the luxurious lifestyle, hair & makeup, big cars. Furthermore, they would also have strong religious beliefs mainly in christianity and would be any nationality. This gives an idea on who will be the consumer of my product and from this I can see what things need to be changed on my digipak and also what to include and how to make the music video attractive to them .