Evaluation - Question 4

Evaluation - Question 3

What have you learned from your audience feedback ? 

Audience feedback has been very beneficial in constructing and producing my music video, digipak and poster. Most of the feedback received was from the screenings I did to my media class as they are my potential target audience/market of my artist. For the music video they were pleased with the seaside shots as this made the music video look and feel more professional. In addition, they also responded positively to the editing and video transitions , that were used in the music video . I also decided to desaturate the whole music video to reflect the theme of the song and also slowed that paste of some of the footage to highlight and show the artists emotions and feelings. I'm very pleased that the audience also noticed these elements in the music video, as this shows that I was working in the right direction. Although, there was some positive feedback, there was also constructive criticism. My sample audience commented on the home videos and jpeg images that were added in to the music video. They suggested that I should use a variety of videos as there were some that were used too much and to reduce the time of the jpeg images. Resulting in me changing and changing the home videos and jpeg images so that the audience will be more engaged with music video. Furthermore, they also mentioned the lip syncing and the timing of some shots. They noticed that in some shots that the artists lip syncing was not in time with the song , which made them disconnect with the music video and they could also not understand what she was saying. I decided to refill the scenes where the artist is singing the chorus to have a variety of performance shots, so that the audience will be engage and the music video to be more appealing to anyone who views it. 

Moving forward, my digipak and poster received excellent feedback which I was very thrilled with.  From the feedback received from class screenings they felt that photos reflected the RnB music genre and went in line with its codes and conventions. In addition, they also likes the typography used as it is clear and stands out which cathodes peoples attention. Lastly, they also loved how I kept a constant theme with the didfipak and poster as this helped them to identify my artist. 

Evaluation - Question 2

Evaluation - Question 1

Planning Evaluation

The Questions 

1. In what ways does your media product use,develop or challenge forms and conventions  of real media products? 

2. How effective is the combination of your main product and ancillary texts?

3. What have you learned from the audience research?

4. How did you use media technologies in the construction and research, planning, and evaluation stages? 

 

How am i going to answer the questions in the mots technology based way that I can?:

 

 

1. For the first question I will use Microsoft powerpoint
2. For the second question I will prezi
3. For the third question I will do a green screen analysis
4. For the fourth question I will use powerpoint

Feedback

The feedback received from my final music video was very positive as everyone saw a huge improvement from my 2nd draft. Doing the reshoot at the strand and adding the shot of her taking and burning her ex boyfriend clothes made the video much stronger and more appealing to an audience. However, they did mentioned that the shots of the images were too long which I agree with. 

Feedback Sheets

Final Music Video

This is my final music video:

Esther Soledolu FINAL CUT from Esther Sole on Vimeo.

Narrative ( Changed )

After showing my 2nd draft to Shaun and Sinead they thought that narrative was to extreme and did not work well with my chosen genre. So I have to decided to make a few changes to the narrative of the music video. 

New Narrative- Janelle reflects back on the good times she had with her and boyfriend as she finds out he cheats on her. When learnt of his behaviour she spies on him and the girl who is cheating on her with. She gets angry and grabs all his clothes and burns them and photo frame of them together. Then she releases that all she he has to love is herself hence to song being titled "Me Myself And I". Near the end of the video the home footage of her and boyfriend is layered with the footage of the burning clothes showing that the relationship has come to end and all she has is "Me Myself And I". 

2nd Screening Feedback

Today I screened the second draft of my music video to Shaun and Sinead. They were pleased with the progression that has been made from the 1st draft. However, there are some changes that I will need to make. Firstly, they felt that I should get rid of the Bad TV effect as they could not see footage clearly, so I will be removing the video filter. Furthermore Sinead suggested that I should remove the police car footage and remove all the images of the dead body and knives etc. Shaun also mentioned that there was not enough performance footage of the artists, so I will need to add more footage of her singing to the song. In addition to this, Sinead also said the narrative was not well planned as the video started with the artists plotting to kill her boyfriend then scenes of them happy. We discussed on how we can change this, we concluded that it will start with a close up of the artist , then a scene of her walking on the beach then the footages of her and her boyfriend . Then her finding out that he has cheated. Instead of her killing him , Sinead suggested that I should shoot a scene of her going to her boyfriend room and taking all his clothes and burning them instead of her killing him. Overall, they where pleased with the quality of the footage from the second shoot. This feedback has been very helpful and I will use it to make changes to my music video. 

2nd Screening / Music Video 2nd Draft

This is the 2nd draft of my music video . I not quite happy with it yet, but it is an big improvement from my 1st draft. 

Editing

Today I showed my 2nd draft to Sinead, she really like the footage of Jangle singing in front of the projector and suggested that I should more of these shots near the end of the music video. I went through the shots of Janelle's projector performance and notice that menu bar of the computer was showing on her on chest which was really annoying as the shots were really good. So I decided to enlarge the clip and change it to a closeup of her face which worked well and you could still see the projector images on her. 

Editing

After the feedback from presenting my 2nd draft of my music video , I went out and filmed Janelle in a different location which was the Strand in Gillingham. I went through all the footage from the shoot and selected the ones I liked and remove the ones that I thought that didn't work well. i was very pleased with the outcome of the shots especially, the shots where Jangle is walking by the sea, which really went well with the theme of the song. When editing on FinalCutPro I decided that the whole music video will be in black and white ( desaturated) as I fell it works better with the story and narrative of the song. 

Music Video Analysis - Rihanna - We found Love

2nd Shoot

Toady was my second shooting, I only needed to film the outside scenes of the music video as I have all the studio shots completed. I will be filming at the Strand which a beach area in Gillingham. When filming I will be using my tripod and Canon 600D camera. I am very pleased with the outcome of this shoot as I was more focused also I was very happy with the quality of the footage. 

New Narrative

I have changed the narrative of my music video as I felt that it was not clear for the the audience to understand. My new narrative is that my artist finds out that her boyfriend has been cheating on her. There are scenes of the couple together when their relationship was working well,  when she is remembering the beginning of the relationship . When she finds out  he's been doing she seeks revenge by killing him. There a will also be scenes of him cheating , which I will use the video filter Bad Tv to make it look like the girl has been spying on him. Lastly, when she finds out she goes to his room and takes all his clothes and burns them. 

New Filming Location

For the second reshoot I decided to film at the Strand which is located in Gillingham, Kent, due to its beautiful views which will work well in the music video and also because I need to add more outside footage to the video.

2nd Shoot Cancelled !

Today I was on my way to the location for the second shooting and I relied a phone call from my artist saying that she will not be able to come to the shoot today. I was very annoyed as I was already on my way to the location with all my equipment and also the fact the she told in very short notice. I am going to have to re arrange another shoot and I must make sure that she will definitely be able to attend. If she cannot keep to her words , I may have to reconsider  having another person who will be available when I need them. 

2nd Shooting Planning

Today I started planning the next date and location for my second shooting. I spoke with my artist today and we had some difficulties arranging the next shoot due to her not being able to fund her transport. I offered to help fund her transport costs. We have now agreed to shoot on 14/02/15 at 12pm in dartford , I will be filming the outside scenes of her crying and breaking the photo framer of the boyfriend. I will make sure that I capture many shots of her breaking down and of the photo frame. Due to the whether change I have told my artist to change one of her outfits, so I will not be using the footage of her outside in her bomber jacket and crop top. 

Feedback on 1st Screening

These are the feedback sheets that I received from my class and teachers on my 1st screening. The feedback received was not as I was expecting as a majority of it was negative. The shots were to long which made the video less appealing . There was also not enough performance which is one of the main things that needs to be featured in the music video. Furthermore the shots were not in sync with music which made the shots look awful. This feedback has helped me see where I have gone wrong and things that I need to change in order for me to have a successful video. I need to seriously work harder and reshoot ASAP as time is not on my side and I need to stop leaving things to the last minute as I will not be able to achieve a good quality video. This feedback has been a real eye opener. 

1st Screening / Music Video 1st draft

Today I screened my 1st draft of my music video to the class. The feedback I got was that the shots were too long , the footage and music were not sync, the narrative was not clear and not a range of different angle shots. However , there was some positive feedback , Mr Grimsley was very pleased with the different location shots . From the feedback given, I will be doing another reshoot as I feel that this draft is very weak as I know I could have done better. So I will doing a third shoot during the half term. I will also have to make a new narrative as the class was not able to understand what was going on in the video. Also when shooting again I will need to remember to film from different angles to make the video more interesting to my target audience. Overall, the feedback has been very helpful as I have seen what changes need to made for me have a successful video. 

Editing

Today I started editing the footage for my first draft of my music video shoot that was done in my house and Welling School. I started by picking the footage I want to keep and deleting the ones that did not come out well. After this, I began to add the clips on to FinalCutPro to sequence that I have of the shots done in school. Most of the footage added was for the second stanza and chorus parts of the song, as I wanted to film Janelle in various locations. 

Shooting Equipment

The equipment that I will be using for my music video are :

• Cannon 600D Camera
• Tripod 
• Photography/ Studio Lighting 
• White Backdrop 
• Projector 

Production calender

Costume and Makeup

Below is the costume and makeup that I will be having the music video. I have decided that to have her makeup natural in the studio shots, as the song is a sad song I want her image to also reflect the emotions of the song.   In  the outside scene her make up will be smudge , to make her look as if she has been crying. Lastly, I have decided that my artist will have two make up styles one for the studio shooting and the other for outside. The studio shooting she will have straight hair to go with her makeup as she will be dressed glamorously . The second hair style will be beach waves , as she has been crying. 

There will be three costumes in the music video. I have made sure that one of the outfits is very high class and glamorously to go with the codes and conventions of RnB music videos as a majority of artist are dressed in expensive clothing. I have decided that she will wear a large fur coat , with a short black club dress with black heels. The other two outfits , I decided that  will be casual as the artist will be outside and also due to the weather if she wore less revealing clothes she would get very cold. I also looked at some music videos which had a sad theme and many of the videos the artist wore simple clothing , to highlight the theme of them being sad. 

Shooting Planning Draft

After I decided to change my song choice ,  I redone my shooting plan. I have made a plan on the days I am are free and times that I will be available for shooting.  I will be speaking with my artist to double check that she will be available on these days and times. In addition, I have also added dates for re- shooting so that I tell my artist to check if she will be free on those days for shooting. Lastly I have also noted down the equipment that I will be using, so I can book any equipment that I will need to use when filming.